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Cosmetics Business, You Olympics Yet?

Olympic Games, the world’s largest sporting event, attracting the attention of billions of people in the world, first came to China, and indeed of the whole country to celebrate, the people turned out, this event implicated in countless and enormous business opportunities, the Olympic Games For many industries it would be an excellent spread of the brand, enhance the reputation of the opportunity, I do not know how many brands and businesses with the style of the Olympics, spread upward, and on the achievement of dominance. For our Cosmetic Enterprises, is no exception, as long as they adopt more appropriate ways and means of its own, but also wind through the Olympic Games, will put their own brand and sales to a new level.

Olympic Games has attracted worldwide attention, concern is high, of course, can achieve the brand, but basically sports sponsorship activities are almost crazy burn, put a huge, somewhat inadvertently, will make ends meet, putting a heavy debt, and even sink like a stone, out of rivers and lakes. With the sponsorship of enterprises will spend huge cost, large enterprises in this regard is weighed again, cautiously, not to mention those at the development of SMEs, we are mostly cosmetic companies are fledgling Little Bird, then the Olympic Games Will miss our marketing? Or that we can become spectators of this industry? No! I believe the marketing people have a large number of targeting the Olympics, the cosmetics industry in the light the Olympic flame may be out of her typical brilliant interpretation. I recently did this in planning, writing to share with you.

In marketing, in addition to title sponsorship and in addition, is there a way to participate in the Olympic Games or the Olympic Games by the wind do? Of course there was, in fact many years ago, many foreign enterprises have already begun this effort, and it also creates a lot of walking a fine classic case of, for example, a session of the Olympic Games, home of mineral water companies around the free water in the Olympics and water to the vehicle marked “non-official sponsor of the Olympic Games,” the words, after the survey, many people think that the company is the designated sponsor, the sponsor did not really give much of a impression; as edge ball hit the Olympic Games can bring great rewards to the enterprises, so now all over the world or even the “Olympic rub Committee” would be that the Olympics marketing edge ball committee for the study of how out of touch ball Olympic Games marketing.

However magic goes, the Road ridge, the IOC and the host country in order to ensure the interests of sponsors, and also during the Olympic Games commercial advertising and marketing makes him a strict limit, this year’s Olympic Games in Beijing more so, on July 1, China Advertising Association issued a notice. The self-regulatory organization to the rare tone stern warning wrote: From August 1 to 27 during the Olympic Games, non-Olympic sponsors in the ad serving and, if invited to participate in Olympic Games athletes, coaches, officials for endorsement , but has not been specifically authorized by Beijing Olympic Organizing Committee approval will not be published, broadcast in the media. To know that in the past few decades the Olympic history, please speak for Olympic athletes, intentionally or unintentionally, so that the audience will be the world’s largest enterprise image and associated sports events up the list of non-Olympic sponsors can put together a list. But these little tricks used to be tolerant during the Olympic Games in Beijing, was totally banned, prevention and treatment of the Olympic Games can be seen on the edge ball.

As our general cosmetic companies can not sponsor the Olympic Games, Olympic detached can not please the voice, not to fraudulent use of the Olympic Games mark and engage in illegal activities on behalf of, then the market can not do it around the Olympics? Of course we can. Some of these methods can refer to:

1, not wanting to change name, to act.

Can not use the name of the Olympics spread of their business and brand, then we refuel for the Olympics, cheering for the Chinese athletes, which is certainly to be allowed is entirely feasible. The author is a cosmetics company on the recent Guangzhou Ya Timmia cosmetics company, has done such planning to participate in Olympic marketing. Is to use people’s concern about the Olympic and national team to carry out our quiz activities, practice as long as the customer to purchase a certain amount of products, the opportunity to get quiz, quizzes can be set topics closely related to our national team’s problems, as some projects get the number of gold medals, etc., for the guess to a certain customer incentives, both to guide and use of customer concern for national honor, but also for brand promotion has been carried out to enhance brand awareness and sales, is indeed a good promotional options, and relatively cheap, the program can be operational and customer participation is relatively high.

Consider the following is the author of cosmetics companies to Fortune Timmia store promotion program to do the terminal:

Ya Timmia makeup and shops Celebration, cheering for the Chinese athletes Qi, gold for the Chinese team, “Guess, guess, guess!”

Olympics, arrived in China, celebrating the country, turned out, in order to stimulate and guide the attention of the general enthusiasm for the Olympics, cheering for the Chinese athletes, Ya Timmia hold special “attention to the Olympic Games gold for the Chinese team,” guess guess guess ! “Activities. Concern the Olympics, the Chinese fuel, we participate in! Test Your powers of observation, Bobo you good luck, gifts, premium gift waiting for you to take, must not miss!

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